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branding/identity Bolivia Chicago Medical Mission Partnership Bolivia Chicago Medical Mission Partnership is a group of healthcare professionals that volunteer their time and expertise to poverty stricken areas in Bolivia, South America. This Catholic organization sought to develop an identity to help the mostly illiterate Bolivian poor to identify the members of the organization. An added benefit of the identity is to foster a sense of community among the healthcare professionals. Another intention of the logo solution is to be applicable to potential future services (by simply changing the color): education, business development, legal services, etc. |
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Right top, a black and white example of the logo is for low-resolution applications (i.e. fax, newspaper, embroidery, etc.) Right bottom, a grey-scale version of the logo is for high-resolution reproduction (i.e. magazines, letterhead, books, etc.) For color examples, scroll down.
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The following visual sources illustrates the development of the final logo design. |
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The front of the following t-shirt was embroidered and the back was silk-screened. |
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These color variations could be applicable to potential future services (i.e. education, business development, legal services, etc.)
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