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branding/identity Fischl Dental Associates, Ltd. Fischl Dental Associates, Ltd. is a friendly family-owned dentist office in Evanston, Illinois. Upon analyzing Fischl’s previous letterhead, forms, business cards, and other print collateral, we identified an inconsistency in their communications and a highly variable identity. We also determined that most of their patients are educated, sophisticated professionals. The solution was to develop one harmonious and appropriate identity starting with a logo and color pallette. Below the identity solution is applied to a business card, #10 business envelope, and letterhead (cover and secondary pages): |
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Above, when refining the identity, we discovered a noteworthy and congruent letter"f" that could be used as a signature and graphic element.
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This is an example of the typography used on the business card. This identity and print materials were developed in partnership with brilliant-id.
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© 2002 edchicago all rights reserved unauthorized reproduction of any content is a violation of applicable laws |
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