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branding/identity Kredyt Bank: KB24 Kredyt Bank (KB) is one of the five largest financial institutions in Poland. KB started developing an online banking system. They sought to develop a sub-brand to attract a younger demographic (30-something) than their usual client base (small and medium-size corporations). Through market research, we identified two business advantages: the reputation of the parent financial institution and the convenience of 24-hour online access. The resulting sub-identity is KB24.
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