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branding/identity MedSprout MedSprout was a web-based healthcare portal service that targeted specialty areas. It offered online ordering, information, and resources to healthcare professionals (administrators, doctors, nurses, etc.), pharmaceutical professionals, patients, and the general public. MedSprout wanted an identity that was "professional" and reflected the meaning in their name. Salu Inc. eventually acquired Medsprout’s business and domain (medsprout.com), but not its identity. |
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