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EDChicago
was responsible for the design and project management of the first four issues of
Scene Magazine (as seen above).
Demographics
Targeting Chicago's young, hip, single, urban professionals:
· Female: 52% Male: 48%
· Marital Status: Single 92%
· Average Age: 21 40 (median age of 28)
· Median Income: $64,000
· College Graduate: 85%
Distribution
30,000 copies are delivered each month via:
· Specifically targeted residential buildings
· Premium Bars/Clubs, Restaurants, Hotels, Concierge Desks,
Boutiques, Salons/Spas, Fitness Centers, Bookstores/Music Stores, and
Coffee Shops
· Newsboxes in high-traffic areas
· Other Summer Festivals, Charity/Benefit Functions and Chicago Scene events
Size
Scene readers won't be burdened by Scene's
pocket-size portablility for the clubbing life-style.
· 4 1/4 x 5 1/2 inches
· Approxiomately 70 pages plus cover
· 4-color (CMYK) plus a spot color
This publication was developed in partnership with
Richard L. Smith Design Consulting.
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